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The Benefits of a Combined SEO and SEM Marketing Campaign

SEO With ForeHound

Pretty much anything that requires an effective output has been infused with various parts that work together to make the end result appealing. A meal requires a combination of ingredients for it to come out as a tasty dish that’s enjoyed by all who partake in it. In order for a vehicle to operate smoothly all parts need to be working together. Our bodies are composed of intricate details and parts that make us function properly. The same is true with a website for internet marketing purposes. All parts of the website need to be working and used properly for marketing efforts to produce the results you’re looking for. But just like our bodies or a vehicle, website marketing techniques require great attention to detail to ensure your website is working for your benefit.

How can you tell your website is an effective internet marketing strategy for your business?

A great deal of internet marketing success when it comes to websites depends upon search engine visibility or search engine results. Now you may be asking yourself as a business owner and not an internet marketing strategist, what are search engine results. Search engine results are the lists of websites that show up on your Google page after you type in certain words. Those certain words are search words, or better known as, keywords. For example, you’re looking for Dachshund puppies in Dallas, Texas, so you type that in the search engine box of your favorite internet browser, and the results show up. This is called search engine results.

If you have a website to promote your business, you want your website to show up on the first page, and as close to the top as possible.

Why is this you may ask? Exposure. The website that shows up first or is at the top of the search engine results gets the most clicks and the most visitors to that website. This means your chances of getting visitors and potential customers or clients to your site increases the higher your site appears at the top of the search engine results page. So your next question is probably, how do I get my website to appear at the top of the results page? That’s where internet marketing strategy comes in, and where you need to make sure certain techniques are in place when designing and maintaining your website.

A computer on the internet searching Google to represent internet marketing and SEO services by ForeHound LLC.

Websites should be designed with a purpose.

That purpose being to attract potential customers or business to your website. You should put a great deal of effort into designing your website. Just as much effort as you would if you were opening a brick and mortar business. Your chances of gaining publicity and business will depend on how well you market your business. If nobody knows you’re open for business or can find you, your business will suffer. You can have the best product or service in Dallas but if nobody knows about it your business will suffer.

Just opening the doors to your business or just having a website up on the internet is not enough. One has to come up with an effective marketing plan. One of the most effective marketing strategies is incorporating SEO and SEM into your website.

What is SEO and SEM?

They are acronyms for search engine optimization and search engine marketing. They are terms used to help websites get the best results on the search engines. And just like the ingredients used in a meal these two terms go together. One really can’t use one without the other in order to produce desired results. Both SEO and SEM work together to bring about the best internet marketing strategy. They pretty much go together like a hand and a glove.

Let’s focus on one at a time. The SEO side of internet marketing focuses on getting organic or free traffic. It’s a method designed to produce traffic or results in a “natural” way. One popular way of doing this is with keywords. We discussed keywords earlier. Keywords are used throughout the website to help the search engines “locate” your website when a search engine result is performed. For instance, if you have a website or blog that either offers information regarding Dachshunds in Dallas, an effective website strategy would be to include these words throughout your website or blog.

The use of these words will then trigger the search engine to list your website when someone types the words “Dachshunds in Dallas” or some close variation. This is considered free or organic traffic. Another example we can use is if your website sells cupcakes in Dallas, Texas. Someone may be looking for specially-designed cupcakes for their wedding. They type in wedding cupcakes in Dallas or cupcakes for weddings Dallas. If your website has the keyword wedding cupcakes in Dallas or cupcakes in Dallas or cupcake designs for weddings, your website is more likely to show up in the search engine’s results. And the more keywords listed throughout your site or blog, the more likely your site will show up on the first page or at the top of the page.

SEM involves the use of paid advertising to bring traffic to your website. This is often through paid clicks or ads listed on the site. These paid ads can also be listed on the actual search engines themselves. Notice when you do a Google search that some websites are listed on the side of the page. The website has paid Google, in this case, to list their ad on the search engine. This is one of the most effective internet marketing strategies to increase your website visibility. One thing to note is the more visitors your site receives also helps it to rank high on the search engine results, so utilizing SEO and SEM as an internet marketing strategy is smart and very important. ForeHound can make this happen for you because we specialize in making internet marketing happen the way you want it to, and the way that benefits you the most. What else could you possibly want from your new SEO Agency that ForeHound doesn’t do better?

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