Leads Leads Leads. That’s the name of the game when it comes to having a successful marketing campaign. It doesn’t matter if you’re conducting a telephone or an internet campaign, the type of leads you obtain makes all the difference in the world. And in this day of advanced technology, competition is fierce in obtaining and keeping the best possible leads. If you really are looking for lead generation success, one has to step up their game and move beyond the simple dialing numbers in hopes of reaching the right person, or selecting from lead generation lists the names and addresses of potential targets.
Nowadays it’s not so much about grabbing the attention of your potential audience, but people want their attention earned. This means developing specific creative lead generation strategies to meet the needs of your targeted markets. Since most businesses have a website, and if you don’t have one it’s time to step into the 21st century, creating efficient and effective leads can be done by properly setting up your website to generate leads. You no longer have to engage in blind marketing strategies calling around from old, outdated, and half accurate lists of names or spend a great deal of money on costly advertising and marketing techniques. There are a few simple, yet effective tips that will produce the right leads for your marketing campaign.
Compelling Content – Be sure you have quality content
Just like any brick-and-mortar store needs something that lures in customers, websites need compelling content to attract visitors and convert visitors into leads. Your content is like your foundation, without it you have no website. Content, however, includes more than just words, but images too. Think of a brick-and-mortar store you walk into and it’s bare. What will happen? You’ll walk back out that’s what you’ll do. And it’s the same thing with your website, if there’s no content, visitors will not stay. That’s the basic. Every website designer has to be crafty with optimizing your content but in order to turn your website into a lead generation machine, you need relevant and compelling content.
Although you may walk into a regular store and it’s full of products, that same brick-and-mortar store will need to have something that catches your eye in order for you to return. It’s the same thing with a website. All content on your site should attract your visitors in a way that they want to come back. Compelling content also includes internet marketing tools, such as SEO, SEM, PPC, and blogs. All these tools direct traffic back to your website. The more creative and enticing your content is, the more likely your visitors will stay on your site and come back, which means the more likely that these visitors will turn into customers or clients.
Lead Capturing – Offer something free first
Once you have the basics down with your content, the next step is capturing your leads when they actually visit your website. One of the most effective ways of getting leads to remain leads is to gather some basic information about them. The old way of obtaining basic information from lists are proving to be not as effective. The best way to capture basic information from visitors is to collect it online when they visit your site. Two of the best modes or methods of communication nowadays is email and phone. Email is considered a less intrusive method of contacting people and since most people check their emails fairly often, it’s a good one to reach out to customers with marketing campaigns without spending much money at all.
The phone is still valuable but people are less likely to give their phone number, however, more seem likely to give their cell phone number than their landline. The downside is that many visitors aren’t willing to give their contact information or give the correct one, which can mean you’ll end up with email addresses that aren’t good or disconnected phone numbers. Plus, many will turn away from “sign up here” buttons because they fear they will be spammed. One way to get people to sign up is to give them something first. And to give them something free, at that. Offer your visitors a free ebook or free information in the form of valuable content that gives them a reason to sign up or to give you their email address or phone number. If you’re willing to give something for free, people are more likely to provide their contact information.
Offering something in return for your visitors contact information include free subscriptions, opt-ins, free ebooks, free webinars, training videos, free trials, experts and social media. Social media has become all the buzz. One of the best ways to turn visitors into customers is to develop a facebook page or twitter account to obtain followers, likes and frequent posts to entertain, inform and educate your visitors. Another way to get visitors to trust you and provide their contact information is to include reviews on your site about your products or services or have an expert comment or be interviewed on your site.
One last tip to help you score great lead generation is using lead generation software to automate and prioritize your leads based on their level of engagement. This will help you figure who to target, when, what they’re interested in, and sometimes, how, meaning the best method to use. It will let you know who is considered a “hot lead” or a “warm lead.” The software places a score for each visitor based on their interaction. It also provides you with real-time feedback as to how responsive the visitors are to your marketing efforts.
All these are excellent techniques to help you save time and money when engaging in a lead generation campaign. You can seek out your best leads and turn them into customers and sales. Although these steps are fairly simple, they do take time, strategy and the right implementation to make things work, and that’s where ForeHound comes in. Contact us to help you get started on your successful lead generation marketing campaign. If you need help designing or updating your website, our team at ForeHound can help you with these efforts and design the best website that best represents your business as well as assist with the best lead generation strategy for your company.